What is a SWOT Analysis and How Does it Work?

A SWOT analysis is a powerful tool for understanding the internal and external factors that can affect an organisation’s success. It stands for Strengths, Weaknesses, Opportunities, and Threats and helps businesses to identify their competitive advantages and disadvantages. By analysing these four elements, companies can better understand their current situation and create strategies to capitalise on opportunities while minimising threats. A SWOT analysis template can help simplify the process by providing a structured format to record the analysis results. With this template, organisations can quickly identify areas of strength and weakness as well as potential opportunities and threats that may arise in the future.

Finding the Best SWOT Analysis Template for Your Needs

It is essential to carefully analyse your particular circumstances to find the ideal SWOT analysis template for your requirements. Online, numerous free excel templates are appropriate for small business owners. But, depending on the size and scope of your firm, some may be more appropriate than others. In addition, some free online templates could provide extra elements like editable graphs and charts to make it simpler to visualise the information gathered for your SWOT analysis.

SWOT Analysis Templates for Excel

Basic SWOT Matrix Excel Template

This template is an excellent method to visualise the strengths, weaknesses, opportunities, and threats associated with any project or business initiative because of its vibrant design and straightforward layout. Employ it to assist in making strategic choices, such as selecting the projects to prioritise or deciding how to allocate resources. Also, it is useful for locating possible dangers and problem areas. Download the free Excel template and use it to get started on your SWOT analysis right away.

Download Basic SWOT Matrix Template

SWOT Analysis Arrows Template

If you want an eye-catching SWOT analysis for a presentation, this template offers a bold layout with arrows for each of the five categories. Just add text to each arrow and you'll have a colourful, graphical display. The template is preformatted for you, so it's easy to use, and the colours can be adjusted as desired. The arrows are also labelled with the names of the four categories, so you'll know exactly what to fill in. Additionally, the template provides space for your conclusion and recommendations at the bottom. With this template, creating a SWOT analysis will be a breeze!

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SWOT Analysis Strategy Template

The SWOT analysis template has a unique design that makes it possible to see the connections between internal and external forces and plan how to deal with various components. This template is ideal for you if you want to stress action items alongside the findings of your study. It has separate parts for Opportunities, Threats, Weaknesses, and Opportunities. Comparing the associated components of each category and arriving at an informed selection, is simple. For instance, you can develop a strategy to take full advantage of an opportunity if you see a strength that could be leveraged to seize it. The template also enables you to recognize any flaws that might stand in the way of seizing an opportunity and devise a plan of action to overcome them.

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SWOT Analysis of Competitors

You can compare your business to the competition using the strengths, weaknesses, opportunities, and threats (SOWT) method by using the SWOT analysis template. You can compare your business to three rivals using this simple SWOT competition study form. List the strengths and weaknesses of your rivals after evaluating the internal and external elements that affect your firm. You can use the SWOT analysis template to help you develop strategic plans.

Download SWOT Competitor Analysis Template

SWOT Analysis PowerPoint Templates

Simple SWOT Matrix PPT Template

Bright colours and a simple matrix style make this SWOT PowerPoint template easy to read and visually appealing. You can easily identify the dangers thanks to the straightforward matrix style, which makes it easier to see the relationships between internal and external elements. This template is effective for PPT presentations because it is both attention-getting and presentable.

Download Simple SWOT Matrix Template

3D SWOT Analysis Template

With the help of this template, you can create a PPT slide that is imaginative without being overly noticeable by using a 2x2 matrix structure in a 3D perspective. Use the template as is or change the colours for a fresh design. To get started, simply add your words to each SWOT category.

Download 3D SWOT Analysis Template

Colourful Leaves SWOT Analysis Template

With the help of this SWOT analysis template, upgrade your PowerPoint presentation. The four SWOT categories are symbolised by colourful leaf forms, which also point to your content, which may be inserted in each corner. This template's strong visual component keeps readers interested while also adding some fun to your work. 

Download Colourful Leaves SWOT Analysis Template

SWOT Analysis Templates for Word

Simple SWOT Matrix Template

In Word format, this template provides a vibrant SWOT matrix. Although the majority of SWOT templates for Word are black and white, adding colour to this one adds an intriguing design aspect while maintaining a straightforward form. The template is also simple to adjust to your needs.

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SWOT Analysis Template with Summary for Microsoft Word

The four spaces in this straightforward template allow you to list the SWOT analysis's findings for opportunities, threats, weaknesses, and strengths. The form also has a part where you can assess and summarise the results of your SWOT analysis. Each part is completely editable, allowing you to customise it by changing the colours and section headings.

Download the SWOT Analysis Template with Summary for Microsoft Word

Business Planning SWOT Template

Plot the strengths, weaknesses, goals, and threats of a company venture using this SWOT business planning template. Then, describe the goals of your analysis and assess the results. Each area of this template is completely editable to meet the requirements of any SWOT analysis, and there is plenty of room to make notes and fill up your matrix.

Download the Business Planning SWOT Template for Microsoft Word